what makes it so cool:

Contemporary drama.  It's bold, edgy, and exudes rockstar energy.

what i love about it:

It’s the ultimate rug collectable.  Hand-knotted, low profile means it’s not going to shed.  Easy to clean.  Will look incredible for years and years — extremely forgiving pattern for spills and stains.

where it works well:

It's gonna work in any space with that "cool" factor -- leather, black woodgrain, even spaces with lots of colorful artwork.

where it doesn't work:

If you are going for a "light and bright" or "new traditional" aesthetic -- this may be too dark.  It's going to be a more serious, moody look.

if you want something more ______:

If you want something more plush, I would recommend adding a thick premium rug pad to give the rug some extra bulk.